When building websites there are two main options: large content site or small mini-sites. Large content sites
normally focus more on providing "information". Mini-sites,
however, normally have one purpose only, to sell.
Given what search engines want, large content sites are
much better for getting search engine traffic. Most of the
time (unless you're excellent at optimizing) it's hard to
get mini-sites to rank well for competitive keywords.
This is why most do NOT rely on search engines for traffic
to their mini-sites.
In all honesty, the best strategy is to combine the two
types of sites by having a large content site to rank well
with search engines that feeds traffic to your mini-sites.
However, not all of us have the time or know-how to easily
build large sites that do well with search engines. Most of
us just want to put up a small site and start making
money.
Here are the 3 traffic generating techniques I use everyday
for traffic to mini-sites.
#1: Forums/Discussion Boards
I have made more than $6,000 from one mini-site just by
targeting it to the right forum in my signature file. All I
did was leave a nice statement in my signature file; in 1
month I attracted over 5,000 targeted visitors that
converted to over $6,000 for me.
The basic strategy here is that you need to find related
forums and become active in them. Get yourself known, find
out what those members talk about and find an affiliate
product to fit their demand.
Then, make a nice, simple, yet captive site with a great
headline followed by a review of the product. Test it and
if it pulls well, you have a winner. If not, choose another
product.
#2: E-zine Advertising
I would rate e-zine advertising at the second best way to
gather traffic to your mini-sites only because this
technique can cost some money. Forum promotions have no
cost (typically). However, e-zine advertising can provide
much better results.
Forum marketing requires you taking the time to make
sensible responses or asking good questions. With e-zine
advertising, however, you just write a good promotion and
let the publisher send it out.
An advantage of e-zine advertising is that you know before
you promote that you have a targeted audience that has
already expressed an interest in your topic.
Also, the subscriber and the publisher most likely have a
good relationship (considering the subscriber has not left)
and so your promotion comes with credibility and may get
more attention.
One of the keys to doing well with e-zine advertising (for
me) has been repeated ads in the same e-zine. I have found
that my results are best in the second of third promotion.
However, if I get no results on my first mailing, I do not
repeat that e-zine again.
Warning: Not all e-zines are the same. Some will be major
winners and others will be major flops.
#3: Directory Sites
Alright, here is the controversial technique that I use
very successfully. I know some of you will think
that it is "wrong" - but in the end, my job is to teach you
how I get my traffic; that is exactly what I am going to
do.
Directory sites are sites created by software that automatically build you a site which is 500 or more pages.
These sites are just simply uploaded to a domain name. Most
(if done right) tend to do well with search engines. That
traffic is then forwarded to your mini-sites.
As you can see, we're holding fast to our policy of
building a funnel system where we use the large sites to
bring in the "no cost" search engine traffic (which is also
highly targeted). However, all the "selling" takes place on
our mini-sites.
Large sites = Traffic Gathering
Mini sites = Conversion Into Sales
Obviously there are many more techniques to use to attract
traffic to your mini-sites such as banners, pay per click,
link exchanging, etc... I just wanted to discuss the top 3
that are the easiest to implement and require the least
learning curve (in my opinion).
About the Author:
This article has been authored by Anik Singal, the founder
of The Affiliate Classroom. If you want to learn the system
that helped him make over $10,466 in 60 days please visit
the following link: AffiliateClassroom
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