Finding Keywords Worth Gold That Are Easy To Optimize For

The most critical aspect of building a website for search engines is correctly performing keyword research. It can be the most time consuming, hectic, and frustrating facet, unless you know what your doing– that is what we want to teach you today.

Finding good keywords is the step that most people give up on and why most individuals can never make a penny online. With the secrets we’re about to reveal, however, you should be able to sulk profits from search engines for years to come.

We’re going to help outline the process in choosing the keywords that can act as the foundation for your online business.

Why are we looking for keywords?

Keywords are going to become the foundation of your site’s CONTENT. These are the keywords that will determine how to optimize the site for search engines. They’re also the same keywords that can be used to buy cheap traffic through pay-per-click.

How to start?

First, make a list of 5-10 keywords or key phrases that are related to your niche. For example, if the niche is computers, come up with a list like this:

1. Computers
2. Computer Parts
3. Computer Software
4. Cheap Computer
5. Building a Computer

Next, use a tool that will expand on these keywords. The best tool to use is Wordtracker. It’s the most highly recommended keyword searching tool on the web. This tool actually lets you type in one general keyword and it will come back with hundreds and even thousands of related phrases out of which many are great keywords to optimize for.

What kind of keywords should you look for?

Look for keywords that are about 2-3 words long – so you’re really looking for phrases. The next goal is to find the phrases that aren’t too competitive. Meaning, look for keywords that are getting a good amount of traffic but do not have a bunch of competition too.

Start off your search engine optimization with easier keywords and as you build up go after the harder keywords (that is the best way to attack SEO).

In essence, you’re looking for keywords with a high KEI. KEI is an index developed by a search engine optimizer. Essentially, the higher the KEI for a particular keyword the easier it should be to rank for that keyword. Ideally, you want to find KEI’s that are higher than 40. Anything lower than 5 is probably too hard to start optimizing for.

KEI is a simple calculation that uses the number of times a keyword is searched with the number of competing websites.

Back to Wordtracker – this tool automatically calculates all the KEIs for you and ranks them in order of highest to lowest so you know just where to start!

Why Avoid Short Keywords?

There are a few reasons why it’s pointless to try to optimize for one of two word keywords/key phrases:

1. Extremely difficult – these are the keywords that everyone is going for and all the major companies are optimize for. It’s going to take a lot of work and money to get there.

2. Pointless – for example, what’s the use of optimizing for “computers” if all you do is sell computer hardware. You’re going to get a bunch of visitors that are untargeted and won’t make a purchase. Instead, optimize for something such as “computer memory hardware.” That will not only be easier to optimize for, but it will get you targeted traffic that buys!

3. The one-two phrase keywords require having massive, large websites or thousands upon thousands of incoming links (they other keyword phrases do not).

So, to finalize, when looking to optimize the right way - with the goal of attracting a fast targeted audience that will actually buy – find keyword phrases that are at least 3 words long, not very competitive and start there.

Pretty soon, you’ll be ready to go for the harder keywords.

 

About the Author:

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn over $10,000 in just 60 days. Now he's looking for students to train one step at a time. Sign up for a FREE course and find out more at: AffiliateClassroom

 

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