An alarming trend seems to be catching on with popular merchants lately. The trend is the tendency for some of
these companies to begin discriminating against new or
inexperienced affiliates and actually FIRE them!
Removing an unproductive affiliate is understandable;
however, having a ridiculous screening process that only
allows websites with thousands of visitors to squeeze
through almost seems ridiculous.
Now in defense of merchants and affiliate programs: If a
program finds that one of their affiliates is using their
company’s banner and link on “unethical” or completely
unrelated websites, then yes, that affiliate should be
dropped.
However, for the everyday work-at-home man or woman hoping
to make a stable income through affiliate marketing at
least give them a chance! The bottom line is that affiliate marketing is still a young, but powerful industry with MUCH room for growth. The only way we can fuel this growth is if we provide the proper training to the new members.
If we just fire the new members and use the “no experience”
excuse, then how are we ever going to expand the industry?
We at The Affiliate Classroom have spent the last few weeks
getting to know many affiliate managers and companies on a
personal level and have asked them questions about this
matter. My conclusion is that every affiliate should be
given a chance. If ?deleted? from the system, there should
be a very good reason.
In some of our research, as we read some of the terms of
service, we were surprised to find some incredible
affiliate programs who were dropping affiliates if they did
not earn a certain “minimum” in a given period. In my
opinion, that is simply ridiculous.
Here is our personal opinion and conclusion regarding this
matter:
When to remove affiliates?
- Their actions can hurt your company.
- They are strictly violating company policy.
- They have inaccurate contact information.
- They have been completely inactive for a period of 3
months or more.
When it is wrong to remove affiliates?
- Their website does not get enough traffic.
- They did not meet a “quota” even though they were
trying.
- They are new and have questions.
Do not get me wrong, most affiliate programs are still
doing it right, they are treating their affiliates
properly. However, I am alarmed with a growing trend of
being far too selective. This trend is blocking out the“new affiliates” and is not fair to the industry.
If you are a new affiliate, contact the affiliate program
first and make sure that you will receive the kind of
support you need.
If you are an experienced affiliate, understand that the
larger the industry gets, the better it is for you. Super
affiliates will get paid more as the industry becomes more
recognized.
If you are an affiliate manager, my question to you is Why
does it bother you?? It hardly costs a company anything to
have an affiliate in their system. So what if the affiliate
referred $300 in sales rather than your minimum $500? By
relying so heavily on “super affiliates” you are placing
too many eggs in one basket.
Why not work with the beginners, train and help them gain
their loyalty and you will truly build a great sales force
(a lesson we can learn from network marketing or MLM).
In the end it is the decision of the affiliate manager and
the company. However, The Affiliate Classroom is standing
firm on our opinion that new affiliates should be giving a
fair chance and never discriminated against.
About the Author:
This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn over $10,000 in just 60 days. Now he's looking for students to train one step at a time. Sign up for a FREE course and find out more at: AffiliateClassroom
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